Threads, Lemon8 & New Platforms Worth Testing in 2025
In the ever-evolving world of content creation and digital influence, staying ahead of the curve is everything. While Instagram, TikTok, and YouTube continue to dominate, there’s a wave of new and emerging platforms bubbling up—and they might just be the key to expanding your reach in 2025.
Here’s a breakdown of a few fresh platforms worth testing if you want to get in early and ride the next big wave.
1. Threads: Text-Based Conversations, Real-Time Energy
Meta’s Threads has come a long way since its launch. Designed as a Twitter alternative, it blends short-form text, visual content, and threaded conversations. Think of it as a more curated, creator-friendly X (formerly Twitter).
Why It’s Worth Testing:
You can build community fast—especially if you already have an Instagram following (it’s linked).
Great for micro-blogging, hot takes, or giving your audience a peek behind the scenes.
Less pressure for polished content = more real, raw engagement.
💡Pro Tip: Use Threads to voice your unfiltered thoughts, quick tips, or even mood-board-style posts to draw attention without the algorithmic weight of IG.
2. Lemon8: Aesthetic Meets Informative
From the creators of TikTok (Bytedance), Lemon8 is carving out a niche as a hybrid between Pinterest and Instagram—focused on lifestyle, beauty, fashion, travel, and food.
Why It’s Worth Testing:
The audience is aesthetic-obsessed and loves helpful, informative content (think: hauls, “how to style,” routines).
Posts get higher reach than Instagram due to Lemon8’s algorithm favoring quality over followers.
It’s a dream for creators who lean into clean visuals, soft vibes, or luxe storytelling.
💡Pro Tip: Repurpose your TikTok or Instagram Reels into carousel-style mini blog posts with captions that give value—guides, lists, or tutorials work best.
3. Geneva: Private Communities, Elevated
If you’re trying to deepen connections beyond the scroll, Geneva is a group chat meets forum app where you can host topic-specific rooms, voice chats, and events.
Why It’s Worth Testing:
Perfect for building private membership spaces, accountability groups, or even VIP fan clubs.
More intimate than Discord or Slack, and way cuter UX for lifestyle brands.
Monetization potential if you use it for coaching, courses, or exclusive drops.
💡Pro Tip: Invite your top followers or email subscribers into a private Geneva group and host weekly live chats or community Q&As to boost loyalty.
4. Sunroom (for Women & Non-Binary Creators)
Sunroom is a platform built specifically for female and non-binary creators to share content and get paid—without the limitations or censorship of traditional social media.
Why It’s Worth Testing:
Monetization-first platform—fans can tip, subscribe, and pay for exclusive content.
Female-founded, values-aligned with creators who want more control over their content and audience.
Less saturation = easier to stand out as an early adopter.
💡Pro Tip: Use Sunroom for behind-the-scenes, intimate content, or bonus educational resources if you’re building a brand or teaching online.
Final Thoughts
Trying new platforms can feel like adding one more thing to your already packed plate—but getting in early is one of the best ways to grow fast without fighting saturated algorithms. Not every app will be a fit, but experiment with one or two this quarter and see where you shine.
Your audience is everywhere. Meet them where they're starting to gather. ✨