Things to Do in Santa Cruz This Weekend | August 14–16, 2026

The Santa Cruz Weekend Edit

What’s Happening in Santa Cruz This Weekend

Live music after sunset, strawberries straight from the field, art and wine in the mountains, local makers downtown and one very good excuse to ride a 102-year-old roller coaster.

August 14–16, 2026
Santa Cruz Beach Boardwalk with the Giant Dipper and Sky Glider
Santa Cruz Beach Boardwalk. Image via Silicon Valley Business Journal.

We are deep enough into August that summer has stopped asking permission. The evenings are warm, the calendar is full, and Santa Cruz is giving us exactly what it does best: music spilling outside, farmers handing you something that was in the ground five minutes ago, art under the redwoods and the Pacific waiting at the bottom of nearly every street.

If you’re wondering what to do around Santa Cruz this weekend, here are a few things actually worth leaving the house for.

A small note before you go: Event schedules, ticket availability and details can change, so use the links below to check directly with organizers before heading out.
Friday · August 14

Start Somewhere With Music

Free · Live Music · Local

Midtown Fridays Summer Block Party

5:00–8:30 PM · 1111 Soquel Avenue · Santa Cruz

Midtown Fridays is one of those summer rituals that makes Santa Cruz feel wonderfully small in the best possible way. Grab something from a food truck, wander through local makers and vendors, find someone you know without planning to, and stay for the music.

This Friday’s band is Fire Peach. The weekly block party is free and runs through the end of August.

Event Details
Live outdoor music performance at Midtown Fridays in Santa Cruz
Midtown Fridays in Santa Cruz. Photo via Event Santa Cruz.
After Dark · Funk · Dancing

Afrolicious + Papiba & Friends at Moe’s Alley

Doors 8:00 PM · Show 9:00 PM · Moe’s Alley · 21+

If Friday calls for something sweatier than dinner and a glass of wine, head to Moe’s. Bay Area funk-fusion collective Afrolicious takes over the room with Papiba & Friends.

Advance tickets are listed at $20, with $25 tickets available day-of, subject to availability.

Tickets + Details
Saturday · August 15

Pick Strawberries, Buy Art, Stay Out Late

Morning · Outdoors · Very Santa Cruz

UCSC Farm U-Pick

August 15 · UCSC Farm · Santa Cruz

There are Saturday mornings, and then there are Saturday mornings spent wandering through the UCSC Farm with the ocean somewhere beyond the fields.

The Center for Agroecology is hosting one of its summer U-Pick events, inviting visitors onto the farm for seasonal picking. It’s simple, sweet and exactly the kind of thing I want summer to be made of.

UCSC Farm Details
Strawberry fields at the UCSC Farm overlooking Santa Cruz
Strawberry fields at the UCSC Farm. Photo via the UC Santa Cruz Center for Agroecology.
All Day · Art · Wine + Beer

Scotts Valley Art, Wine & Beer Festival

Saturday 10:00 AM–6:00 PM · Sunday 10:00 AM–5:00 PM · Skypark · Free Admission

More than 100 artists, local wine and beer, food trucks, live music and an entire weekend stretched across Skypark. This is one of the bigger events happening around Santa Cruz this weekend and an easy choice if you want somewhere you can wander without much of a plan.

Saturday also includes the Cops ’N Rodders Car Show, while Sunday brings Dog Day. The 2026 music lineup includes Cody Jarvis, Paperback Ryders, The Shady Rest Band and SambaDá on Saturday.

Festival Details
Art booths at the Scotts Valley Art Wine and Beer Festival
Scotts Valley Art, Wine & Beer Festival. Check the festival site for current event imagery and updates.
The Love Me Stone Pick

Make Saturday a two-act situation.

Go to the farm in the morning. Come home sun-warmed and vaguely pleased with yourself. Take a shower, put on something good, and go hear live music at night.

Saturday Night · Concert

Ani DiFranco with Valerie June

8:00 PM · Santa Cruz Civic Auditorium · 307 Church Street

Ani DiFranco brings the Spirit of Love Tour to the Santa Cruz Civic Auditorium with special guest Valerie June. For anyone craving an actual Saturday-night concert instead of background music over dinner, this is one of the weekend’s marquee shows.

Tickets + Details
Local Music · Rio Theatre

SNAIL at the Rio

Doors 7:00 PM · Show 8:00 PM · Rio Theatre · 1205 Soquel Avenue

Another Saturday-night option, this time at the Rio. Santa Cruz rock band SNAIL takes the stage for a hometown show from 8 to 10 PM.

Show Details
Dance · Salsa · Late Night

El Sol Salsa & Latin Music Dance Night

Doors 8:00 PM · Dance Lesson 8:30 PM · Show 9:00 PM · Moe’s Alley · 21+

Or forget sitting down altogether. Moe’s Alley is hosting El Sol Saturday night with a dance lesson before the live show.

Advance admission is listed at $15, or $20 day-of.

Tickets + Details
Sunday · August 16

Shop Local, Ride the Dipper, Find the Ocean

Downtown · Shopping Local · Free

Santa Cruz Makers Market

10:00 AM–5:00 PM · 1100 Block of Pacific Avenue · Downtown Santa Cruz

More than 40 local artisans and makers take over Pacific Avenue on Sunday. Think jewelry, art, handmade goods, ceramics and the particular pleasure of buying something directly from the person who made it.

Pair it with coffee downtown, wander without urgency and eventually keep walking toward the water.

Market Details
Iconic Santa Cruz · Summer Nostalgia

National Roller Coaster Day at the Boardwalk

Sunday, August 16 · Santa Cruz Beach Boardwalk

Here is your perfectly reasonable excuse to ride the Giant Dipper on a Sunday morning: it’s National Roller Coaster Day.

The first 100 riders on the historic Giant Dipper will receive a Boardwalk souvenir cup. Normal ride pricing and restrictions apply.

Frankly, there are worse ways to spend an August Sunday than screaming over the top of a wooden roller coaster with the Pacific flashing beside you.

Boardwalk Details
The Giant Dipper and Santa Cruz Beach Boardwalk
The Santa Cruz Beach Boardwalk and Giant Dipper.
Sunday Afternoon · Live Music

The Blues Project at Moe’s Alley

Doors 3:00 PM · Show 4:00 PM · Moe’s Alley · 21+

If Sunday afternoon needs guitars instead of errands, legendary ’60s group The Blues Project lands at Moe’s Alley behind their latest live release.

Tickets are listed at $25 in advance and $30 day-of.

Tickets + Details

Choose Your Own Santa Cruz Weekend

If you want something free:
Midtown Fridays, the Scotts Valley Art, Wine & Beer Festival or the Santa Cruz Makers Market.
If you want a date:
Wander the art and wine festival in the afternoon, then Ani DiFranco at the Civic.
If you want to dance:
Afrolicious Friday or El Sol at Moe’s Alley Saturday.
If you want quintessential Santa Cruz:
Pick something at the UCSC Farm, walk Pacific Avenue and ride the Giant Dipper.
If your weekend needs absolutely no optimization whatsoever:
Pick one thing. Stay longer than you planned. Get food afterward. Watch the sunset somewhere.

Summer in Santa Cruz does not require an itinerary so much as a willingness to leave a little room around the edges.

Go for the event. Stay because the light got good.

Event details were checked for August 14–16, 2026 at the time of publication. Always confirm schedules, pricing and ticket availability directly with the organizer before attending.

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